Promoting Fashion Careers • COLLECT THEM ALL -

• COLLECT THEM ALL - part of a series of attractive and engaging memory games

(Do You Look Like Your Dog

Messenger of Peace

An excerpt from the book:

Promoting Fashion Careers • COLLECT THEM ALL -The marketing and promotion of fashion is entering a fast moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion